❣️PERFECT- How?
What I’ve learned at the valley of despair, one sales letter, and the new plan
Well, hello there, recalcitrant follower of mine! I'm stoked to be writing you again after what felt like an eternity (to me, anyways) _ I'm sure you weren't sitting on a bowl of boiling water with a marshmallow stick in your hand, waiting patiently for your “love letter” to reach your inbox, but didn't you miss me just a weenyyy bit
?
Seriously… It makes me sad to realize that my newsletter isn't the most important thing in your life, but it’s okay
_ I'd happily compete with your job or grandma for second or third place.
Okay, that's enough drama for one email.
I've been doing a lot of thinking this week (I know, I always think too much, but this week was different)_ and it fueled my inertia. ‘I will do it tomorrow’. ‘I need to organize myself’. ‘I will write the ad tomorrow’, I said to myself. Tomorrow became four days later_ after which I had to force myself to sit down and start typing even if I hadn't gotten everything together yet, so expect some slap dash writing( I've taken the time to reduce the slap dashiness of this post).
But first, I have news!
I think I reached my valley of despair!
And it’s funny because, according to this graph, I’m supposed to reach the “peak of mount stupid” first before reaching the valley of despair- but I haven’t. I’ve been reading everything and anything about advertising, creative writing and copywriting, and trying out almost everything I’ve learned, and not for one minute have I been free from impostor syndrome. The more I learn, the more I feel like I don’t know.
So, what happened to the rapid increase in self-confidence that should’ve preceded my realization of the degree of my incompetence? It’s sad to know I missed out on that part _ I know it would’ve felt really good!
Maybe I’ve just been so carried away by the wind of perfectionism and ambition that I’ve failed to stop and appreciate how far I’ve come- or in any case, boast about my new skill set and parade myself as a “guru” before even learning half of it.
Perhaps I did go through this phase_ just maybe I did reach the peak of mount stupid_ but it was so short-lived that I haven’t a single memory of it.
But it’s all in the past now. And the present- the beautiful valley of despair_ has taught me a few lessons! The first one being that I’m most certainly NOT perfect. Not even close.
Even though it’s a very hard thing for me to accept, I’m learning to do just that!
Another thing I’ve learned in this valley is that to grow, I must keep learning, reading, unlearning, working, and most importantly, going. I guess I'm currently at my “slope of enlightenment”.
II: Ad Sample (From me)
First, lets discuss factors.
Target audience: Women who have been married for 2+ years without a child, so they know they have a problem, but may not know what it is
Offer: Free Doctor’s appointment/ consultation
Aim: To get more women to visit the organization.
Dear future mother,
How would watching your child take his first steps, or say his first word (which would most likely be the word “mom” or “mama”) make you feel? What do you think you’ll see when you meet your baby for the first time? A bundle of joy? A princess? A little doll?
I urge you to let go of every iota of doubt in your mind, and visualize this, because it can, in fact, come to pass_ as it did in Jeniffer’s case.
Jennifer believed in miracles. She was willing to try every medication and procedure just so she could carry her child in her hands, but the doctors just didn’t seem to know what was wrong with her.
Due to her desperation, she was bamboozled by a few ‘practitioners’ who sold her various concoctions that would supposedly make her conceive.
After two years of trying to no avail, she gave up. She’d done her best, anyways, and she was slowly losing her mind.
But then, one day, she received a message from Mr. Jackson, gynecologist and founder of Women’s home of remedies, and he explained to her that a problem cannot be solved till it’s root cause is known.
After running a series of tests, he discovered that she was fertile after all, and that she could, in fact conceive. She only had one little problem_ hormonal inbalance.
That discovery was the end of her troubles. In less than two years, she had her first child.
And you will, too.
Mr Jackson is offering you the same service_ for free!
We’ll run tests and find out what the problem is_ at no extra cost!
Let us help you start your journey into motherhood.
You have nothing to lose!
But you must hurry!
This offer is only on the table for a limited period, and if you click the link at the end of this mail and send the request right now, we’ll have you booked for your free appointment in less than 48 hours!
Don't miss out on this opportunity_ it may just be your last.
Book your free appointment here <link>
One very important point: this ad would only work well for the specific target audience mentioned earlier.
If you'd like to see my guide on writing letters for different target audiences for the same purpose, comment “yes”
My Letter To You
Dear friend, How has your week been?
Well, it's Friday, so hang on just a little bit longer… The weekend will be here soon!
As promised, I'm letting you know the new schedule.
You will now receive my emails three times a week_ Monday, Wednesday, and Friday.
And on Fridays, I'll be encouraging interaction so look forward to that!
Today, I'm starting another poll. Please vote.
And stay happy.
Yours truly,
Phebe.